UI/UX
2020.03-2020.06
Nanshan B&B
Role taking:
UX Designer
Mount Zhongnan rural B&B experience design under the background of new retail.
Aimed at tourists who come to experience the famous cultural mountain Mount Zhongnan. This project creates a scene for B&B under new retail and connects cultural experience, specialty trading with accommodation.
On the basis of B&B reservation, we provide core functions such as activity reservation and specialty purchase.
Background
Receiving millions tourists per year, the colorful religious culture and historical origins of Mount Zhongnan have created design opportunities for goods and activities related to folk culture centered on accommodation.
culture
travel
B&B
goods
experience
Research Objective
Build Mount Zhongnan rural experience platform, attract the cooperation between B&B and retailers, and create a passenger-centred retail experience scene. It integrates catering reservation, retail and cultural experience to realize a seamless connection between experience and consumption in accommodation and play.
Competitive Product Research
competitive product selection
From B&B, retail goods, travel and other aspects, the related competitive products are classified into accommodation and retail.
Most applications in the market are tools and accommodation, therefore there are great design opportunities for experience and retail.
competitive product analysis
Comprehensive analysis around the main users of competitive products, accommodation functions and so on.
main competitive products
Select the most relevant applications of [B&B] [retail] [cultural experience], and further analyze the products.
analysis summary
According to the three competitive products, this paper analyzes from usability / personalization / diversity /retail / supportability / experiential / sociality.
Conclusion
Provide B&B, create retail scene and enhance B&B centered cultural experience. Constructing online multiscene can provide service for accommodation, activity and commodity purchase for tourists.
User Research
For the tourists who come to Mount Zhongnan for in-depth experience tourism,selecting samples of different ages, using the methods of observation, interview and questionnaire survey to conduct on the core issues.
qualitative research
Quantitative Study
In order to determine the user portraits, a total of 150 questionnaires were distributed and 143 were valid.
Conclusion
The consumption scenarios of users is deeply diversified and personalized. The young and women are the main force of consumption, looking forward to launch more situational services. Demands for short distance travel and shopping increases as well.
Target Users
young users of "Z era"
main target users
family vacation
middle aged people
secondary target users
Note: "Z era" refers to the post-90s. This generation of young people are more willing to buy cultural and creative products for tourism consumption, and deeply explore and experience the local characteristic culture.
Demand Analysis
System Diagram
Through cooperation with B&B, the platform can obtain retail products and tourism information, and realize multi
scene construction. In the specific scene, tourists choose the goods and services they want, and feed back the accom-
modation demand, so as to promote the cooperation between the platform and B&B.
Product Definition
user positioning
Main users: young people of "Z era"
Secondary user: Home Travel
product function
Main functions: B&B reservation
Secondary function: new retail services
product highlights
New retail: online and offline interworking service
Scene service: scene service with background story
For young people in "Z era", help them Book B&B online, experience activities and buy goods. Online and offline communication, with B& B as the center, build Mount Zhongnan tourism planning full link service platform.
What had been done for prototyping
Low-fi prototype
Visual Specification
